In person training with
Luxury experts

UpFront by LQA is a comprehensive training solution focused on developing hospitality professionals and assisting them in delivering exceptional guest experiences.

Our in-person training program assists our clients in developing their staff to deliver exceptional service at all levels. The full range of courses available address all key departments within the hotel and are directly linked to the standards of excellence used within our quality assurance assessments.

In Person


schedule a meeting with upfront

Interested in learning more or have specific questions about UpFront?
Click the button below to schedule a phone or video call with the Head of Upfront Training.


Why work with us?


With 20+ years, LQA has become the preeminent provider of luxury hotel assessments around the world. All of our trainers are highly experienced, well-travelled and methodical luxury hospitality veterans.

Luxury Experience

We know the luxury hospitality
industry from every point of view:
Guests, Operators and Consultants


we combine the expectations of the luxury traveller, the needs of an operator & the latest industry trends


We train in 7 different languages;
English, French, Spanish, Italian,
Portugese, German, Polish


Collectively, we have carried out over
2,000 assessments and over 1,000
days of training

Why Us

Trusted by the best

“The wide variety of courses available align perfectly with our yearly departmental needs and adapt with each focus area leading to tailor made empowerment.”

“Our team eagerly anticipates the sessions that allow them to completely immerse themselves in true luxury and learn from former LQA Auditors with a solid background in Hotel Operations.”

“LQA Training has proved invaluable to deliver a comprehensive knowledge base of service standards and emotional intelligence required by the team.”

“LQA assessment tests have been extremely valuable for our hotel. The feedback shared during the end of the visit has been constructive.”

“The entire team benefitted from their knowledge and what we loved the most was that they inspired every single colleague, including the entire management team. We have fixed additional dates this year and will now book every year.”

“Our delegates were delighted, and they now have the confidence to apply the standards to positively impact the guests’ emotional experience during their stay. I sincerely thank the UpFront team for their support.”

Have Questions ?

Looking for a price quote or have an unanswered question? Please use this contact form to connect with us.

Question Form

  • I'm interested in the following