Ignite Devotion with Every
Service Experience

Wisdom from Exposure

Each year we spend over 3,500 nights in luxury hotels to assess performance against 800 industry benchmark and emotional intelligence standards.

Excellence from Experience

With 18 years of service data from over 25,000 luxury hotel assessments in 131 countries across 80 brands our insights, analytics, and benchmarking platform is unparalleled.

Perspective from Consultation

Our full-time Consultants interact with more than 1,000,000 client employees and spend over 5,000 hours each year engaged in personalized post-audit consultations with property leadership teams.

Thousands of LQA clients put our
intelligence to work everyday.

Our commitment to help clients achieve their ambition

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Science with soul

We seek to understand the underlying emotions within every insight, strategy, and solution to get to the heart of what drives exceptional performance.

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Evidence over intuition

We use consistent, objective, and intelligently fair analysis, combined with the power of qualitative and quantitative indicators to determine actionable insights.

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Service you can feel

We consider every interaction to be a hallmark of our brand and treat our clients with the same appreciation and devotion they provide their guests.

More intelligent tools that drive stronger results

We're investing across five disciplines to help clients improve their service performance.

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Standards Intelligence

Our approach to help your teams understand the 800 global benchmark and emotional intelligence standards recognized by the luxury hospitality industry, offered in eight languages and supported by our self-assessment platform.

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Learning Intelligence

Our turnkey learning solution, built on modern brain science and social engagement, supports a smarter approach to effective service delivery education and will strengthen performance and collaboration across your entire property.

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Assessment Intelligence

Our quality assurance assessment provides an in-depth measure of property performance across the 800 global benchmark and emotional intelligence standards followed by a personalized feedback session between our consultant and your leadership team.

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Collective Intelligence

Our application of artificial intelligence to your audit results and additional data channels unlocks richer insights that facilitate continuous improvement, focus teams on key result standards, and validate performance over time.

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Prescriptive Intelligence

Our framework for effective action plans informed by client-specific historical data helps identify key missed standards, assign responsibility, and monitor progress as you execute against a well-defined strategy.

Our Consultants provide the care you deserve

Born with the hospitality gene, the average LQA Consultant is anything but average.

We are full-time professional consultants and hoteliers by profession.

Each of us have held a senior leadership position for a minimum of five years within a luxury hospitality brand.

  • 14 Nationalities

  • 5 Million miles flown

  • 15 Languages spoken

Follow our clients

Do More With LQA

Learn more about how we can help you improve service delivery.

+44 (0) 1689 899860