Sales Person vs. Order Taker:
The specific standards that are consistently not being met are those that deal with salesmanship. Majority of the times that we place our bookings, we are automatically offered the cheapest room category and sometimes the applicable rate is not quoted. The reality is that the guest will probably be unfamiliar with the various room categories and the employee will need to talk them through the range of rooms, explain the differences between the room types and advise the rates. Therefore, we are looking for the full range of rooms, their differences and their rates.
Contact Details:
The more details taken at the time of the reservation, the less that will be required at check in and a speedy check in will enhance the customer experience. Full client details also benefit the sales team who can then use this data for future sales promotions. Therefore, we are looking for name, company, address, telephone number and fax/e-mail address.
Added Extras:
A good reservation experience, puts the hotel in an advantageous position, prior to the guest even entering the hotel. Clarifying the guest’s expected time of arrival and smoking preference, offering airport pick up and advising the check in time, are all nice added extras. Moreover, it is important to personalize the call by using the caller’s name during the interaction and the employee offering his/her name at the end of the call for any further assistance required.
Confirming Details:
Finally to avoid any mistakes a good practice is to repeat all of the details at the end of the call for clarification. A written confirmation for a direct booking is a nice added touch and failing this a booking reference number/name will make the guest feel comfortable.
Put these simple practices into your reservation’s department and score + 80% in reservations at your next Leading Quality Assurance audit!